Culture News

The New Custodian of Indian Culture across the globe

Ajanta Caves in India's Aurangabad district, are a UNESCO World Heritage Site
Ajanta Caves in India's Aurangabad district, are a UNESCO World Heritage Site

Ajanta HC, headquartered in Mayfair, London, is a platform that deep dives into the ancient culture of India and makes it accessible to masses across the world. Through a series of videos, articles, research papers, and copyright of some of greatest artworks ever created by humankind, it establishes the significance of Indian culture in the world, hoping to elevate the consciousness of its audience.

Both Mr. Vedan Choolun and Mr. Ashwin Srivastav of Ajantahc have created a unique online global platform ajantahc for promoting and offering these unique paintings, artefacts, books and other relevant ancient and modern cultural artistic works from India and Asia to a worldwide audience.

It houses photographs by the legendary art historian and filmmaker Benoy Behl, in its digital gallery, accessible to the visitors in a limited manner, with special access and benefits for its patrons. The photographs that are chosen for public consumption include the oldest surviving painting of Hinduism, along with paintings that exude the spirit of care and compassion synonymous with Buddhism. A paper by Behl, that talks about how Ajanta Caves was revealed to the world through the lens that showed its true significance in the history of culture across Asia, also makes its place in the research papers on Ajanta HC.

Ajanta HC Music, a label owned by Ajanta HC, has also launched some originals now available on all leading music streaming platforms, housing spiritual music by Sadhana Yogalakshmi, a globally known artist empaneled with Ajanta HC Music. Ajanta HC Originals has also produced podcasts and musical stories, many of which shall make its way to the platform. It also conducts various live shows, exhibitions and events, with the aim of taking India to the world.

Other contributors to the platform include Milind K Ukey, an award-winning Indian film director and scriptwriter, known to the general public for his works with various Bollywood movies. Dhrubajyoti Sengupta, playwright, theater artist and an Indian bureaucrat, Dr. Poonam Gandhi, researcher and author of “The Book of Contemporary Fine Artists- An exploration in sociology of art”, and Mrs Ruby Ahluwalia, an Indian civil servant, cancer survivor and activist and a best-selling author, are some of the other contributors to Ajanta HC. Akhilesh Jha, a senior bureaucrat in the Government of India, author and gramophone collector, has his works researched from the perspective of ancient heritage of India.

With support from various dignitaries spanning domains covering science, technology, spirituality, art, history, sociology, and philosophy, all bound by the common thread of ancient Indian culture, Ajanta HC also boasts of access to artworks that can help elevate human consciousness. Its core value offering to the world is the opportunity to its patrons to own a piece of Indian culture personalized to their requirements and use it to elevate their consciousness, while etching their names forever in history.

Together with Sapio Analytics’ Heritage Restoration Division, that digitizes, reconstructs, restores and preserves ancient Indian art for eternity at the Arctic World Archive through its partner Piql, Ajanta HC has created a database of paintings and other artworks unique to them, representative of the culture of India that has so much impact on rest of the world.

Those who wish to understand where they come from and wish to feel pride in their existence, while using their origin to enhance their understanding and vision of life, Ajanta HC is the media platform for them to explore. With increasing loneliness in different parts of the world, and the need to seek a guru or seek meditation to lead a better life, Ajanta HC comes across as a place where the needs for knowledge and peace are fulfilled, with Indian culture at its center.